Jellyfish Uses ClickMeeting to Introduce Their Clients to the New Google Marketing Platform

Jellyfish Uses ClickMeeting to Introduce Their Clients to the New Google Marketing Platform

As Jellyfish is offering the very best in innovative marketing solutions, they have to be ready for all the changes and need to be able to share them quickly. Here’s where webinars come in.

Package Package:

MyWebinarsPro 100

Webinars Webinars:

1 per month

Favourite features Favourite features

Recording Recording

Create your own webinar story with ClickMeeting.

TRY IT FREE TRY IT FREE

The Client

Their reason for using the ClickMeeting webinar platform

Sharing insights on the new Google Marketing Platform with the industry.

The benefits

Jellyfish - Galeria

Help the clients and community navigate the new technology and answer burning questions.

Jellyfish - Galeria

Reach high registrant-to-attendee conversion rate: over 50%.

Creating perfect digital journeys

Jellyfish is the world’s biggest boutique agency with offices across the US, EMEA and APAC. Their team of digital experts is helping to deliver integrated digital strategies for clients from many different industries, including retail, pharmaceutical, finance and automotive. Jellyfish is a certified Google Marketing Platform Partner, supporting the full breadth of its marketing solutions including Display & Video 360, Campaign Manager, Search Ads 360, Studio, Analytics 360, and more.

In the digital marketing industry, business is fast-paced and ever-changing. As Jellyfish is offering the very best in innovative marketing solutions, they have to be ready for all the changes and need to be able to share them quickly. Here’s where webinars come in. When it comes to news and knowledge sharing, webinars have no competition. One of their most important advantages is that they enable one to reach a large audience cost-effectively, with a single event.

We wanted to be able to provide all the answers and lead the conversation around what to expect. Together with another certified partner, Napkyn Analytics, we decided to share our insights on the new platform with the industry.

Facing the challenge

Summer 2018 started with an impactful shift in the digital marketing world. Google made a large announcement that their DoubleClick Certified Marketing Partner brand will now be known as the Google Marketing Platform. As a certified partner, Jellyfish knew the industry would have questions and decided to offer support through this transition.

Christina Fontana, Marketing Director at Jellyfish, says:

Choosing the right webinar solution

Webinars have already taken the digital marketing world by storm, allowing one to present new ideas and services to a large audience all over the globe. In terms of educating and informing, a webinar is a great alternative to in-person events, which usually require more time and financial resources.

Having already been a ClickMeeting client, Jellyfish had no doubts about what tool to choose. ClickMeeting allows for webinars from any connection in the world and supports audiences for up to 5,000 people. It helps boost webinar attendance with customized invitations and spread the word about the upcoming event thanks to social media sharing feature.

We sent an invitation to all clients, prospects, and partners. In addition, we promoted our webinar across all social media platforms, including LinkedIn, Twitter and Facebook – says Christina Fontana. – Our target audience was anyone in the industry needing to turn to an expert to understand what this platform change means to them.

Having the best tools at hand

ClickMeeting platform boasts an impressive selection of features that one can use before, during and after a webinar. The hands-on, visual, and live features prove to be especially valuable when providing thought leadership and information with a large group of people.

One of the ClickMeeting’s features that Jellyfish appreciates the most is recording. Being able to capture the audio and visual and post it afterwards on the company’s website or YouTube channel is the key to every webinar’s success.

Christina Fontana says:

Even after the webinar is complete, its content that can live on and be repurposed for more. Those attendees who could not make the live run, can still access the information and obtain all the knowledge shared by listening and watching on their own time.

Reaching the goal

Jellyfish and Napkyn Analytics hosted a successful webinar and UI demo during which they talked about technical features and integration capabilities of the new marketing platform. They reached an over 50% conversion rate from registrants to attendees; that’s a very strong result. It shows that the event was effectively promoted and run in an interactive and engaging way. The intuitive and easy to use ClickMeeting webinar platform helped them make it happen.

Christina Fontana confirms that Jellyfish implemented webinars into their business strategy for good.

Our goal is to aim for at least 1 webinar per quarter, as there is always pertinent and valuable content and news to share.

She recommends other businesses to try ClickMeeting and create truly professional webinars that help in knowledge sharing and promoting one’s own company as an industry expert.

Other case studies
Brand24

Brand24

Engage and Educate Customers – How Brand24 Bonds with Clients Using Webinars

WATCH VIDEO CASE STUDY Watch VideoWatch Video
Brand24

The Woolmark Company

Woolmark’s Way to Create a Unique Learning Experience for Students with ClickMeeting

READ CASE STUDY
The Woolmark Company

Yondr

Promoting High-End Virtual Reality Solutions with ClickMeeting Webinars.

READ CASE STUDY
Yondr

Subway

SUBWAY Russia Promotes Its Franchise Opportunities Using ClickMeeting.

READ CASE STUDY
Subway

Nest Bank

How Webinars Make Nest Bank’s Managers Smile

WATCH VIDEO CASE STUDY Watch VideoWatch Video
Nest Bank

Jellyfish

Jellyfish Uses ClickMeeting to Introduce Their Clients to the New Google Marketing Platform

READ CASE STUDY
Jellyfish

Datera

Selling high-tech solutions made easier thanks to ClickMeeting

READ CASE STUDY
Datera

EADTU

Educators in 25 European Countries Stay Up-to-Date on Distance Learning

READ CASE STUDY
EADTU

Paras Healthcare

Indian super specialty hospital chain empowers the common man, with the help of ClickMeeting

READ CASE STUDY
Paras Healthcare

Fitliner Training

Online fitness hub bettering lives through ClickMeeting

READ CASE STUDY
Fitliner Training

FRSI

The Information Society Development Foundation spreads new ideas through webinars

READ CASE STUDY
FRSI

Montessori Webinars

Montessori teachers from all over the world coming together to develop professionally

READ CASE STUDY
Montessori Webinars

eDirectory

eDirectory educates clients and prospects using ClickMeeting

READ CASE STUDY
eDirectory

Dream Your World into Being

Dream Your World into Being empowers young women – with a little help of webinars

READ CASE STUDY
Dream Your World into Being

FFT

FFT uses the ClickMeeting webinar platform to promote a school improvement tool

READ CASE STUDY
FFT

Arturo Tedeschi

Online Courses Success Behind the Scenes – Arturo Tedeschi Video Case Study

WATCH VIDEO CASE STUDY Watch VideoWatch Video
Arturo Tedeschi

clustaar

How to promote AI chatbot platform with the use of ClickMeeting webinars

READ CASE STUDY
clustaar

Tanaza

ClickMeeting helps to create a world with wireless connection for everyone

READ CASE STUDY
Tanaza

European University Association

How the ClickMeeting webinar platform is helping shape the future of European education

READ CASE STUDY
European University Association

G2A

G2A ensures safe communication using webinars with ClickMeeting

READ CASE STUDY
G2A