Online Courses Success Behind the Scenes – Arturo Tedeschi Video Case Study

Do you want to find a way to reach students all over the globe? Are you on a lookout for a simple and efficient way to share and monetize your knowledge?

Let’s take a closer look at how a world-class teacher took advantage of webinars. It’s a success story of Arturo Tedeschi – an architect and computational designer.

Arturo Tedeschi – an architect and computational designer based in Milan, Italy. He’s the founder and creative director of the architecture practice and design consulting A>T which promotes a new kind of algorithmic-based design and brings computational design services for all industries facing challenges in the complex geometry.

Online courses – empowering his students, beginners, and professionals with unique, highest quality knowledge and technical skills when it comes to the computational design and geometrical software.

Let’s break it down:

When we visited Arturo Tedeschi in his home town, Milan, we realized that design and architecture are in the center of his universe. As he showed us impressive buildings designed by his friends, we knew he knows the business inside out. He didn’t come out of anywhere.

As Arturo recalls:

Book publication was a high starting point and a flywheel for his career.

With these two publications, he managed to create solid foundations and go higher. Over the years, he has reinforced his position as an expert in his niche. Arturo has also established his network and reputation. Conferences, more publications, in-person training sessions – he covered them all.

Arturo Tedeschi has established his teaching activity with his in-person training sessions and his books. But his appetite kept growing, and the hype about online courses was impossible to ignore.

For him as a trendsetter, the idea of incorporating webinars into his teaching career came pretty naturally.

In the beginning, Arturo regarded webinars as just an extension of education and training practices he was already doing in real life but offline. The effects were beyond his expectations.

According to Arturo:

The primary audience of his webinars are designers, architects, and also engineers that want to push the boundaries in their professions. Arturo knew his students want to reach the kind of knowledge that is not possible to get relying just on books.

To be more specific, the purpose of his webinars is teaching computational design using the Grasshopper software.

When we talked with Arturo, he emphasized the power of his previous recognition as a top-class expert. The publications, conferences, and stationary in-person training sessions certainly paid off. What also did the trick, was influencing people on social media, especially Instagram.

When Arturo recalls his offline in-person training experience, he certainly sees the magic there:

However, there’s much more to it when it comes to webinar online courses:

Arturo admits that webinars as such came as a natural choice when he considered extending his teaching activity with another channel.

We asked him about his experience with other webinar platforms, and he admitted that ClickMeeting wasn’t his first take:

He needed a reliable and straightforward solution.

During our fantastic meeting in Milan, the word “simplicity” was coming back like a buzzword boomerang. It was a great feeling to hear that especially when it was said by a world-class engineer who works with software and does that for a living.

The exciting insight for us was when Arturo highlighted the way ClickMeeting manages subscription and the enrollment process:

Arturo discovered the power of knowledge-sharing and the potential of webinars as a tool to pass on his expertise and skills.

What he needed to accelerate the process, ClickMeeting was the platform that would take the complicated part off his shoulders.

Arturo made his point clear, and it was music to our ears:

Apart from the easy-to-use, user-friendly interface, and simple registration process, Arturo embraced other features such as the webinar recording:

What’s more?

In terms of building a strong relationship with his students, he finds a real-time interaction via Chat very useful. The Italian designer reacts to their questions as he dives into the subject details and it certainly creates a bond between him and his audience.

Online teachers love the Screen Sharing feature, and so does Arturo. This tool is critically essential for his teaching activity as he can zoom into the tiniest details of computational designing and Grasshopper software. Arturo also mentioned the option to sketch on a Whiteboard while he’s talking during a webinar.

To keep up the pace in the increasingly competitive and rapidly changing today’s reality, professionals and students all over the world are on a hunt for super valuable knowledge. What’s more – they are willing to pay to dive into this knowledge.

Arturo has turned this trend into a profitable business. To teach a complicated and demanding subject like the computational design, he needed feature-heavy, yet easy-to-use software.

While showing us his work in his A>T office in Milan, Arturo said:

That was the final question we asked Arturo during our amazing stay in Italy.

He answered without hesitation.

Running online courses with ClickMeeting certainly works for Arturo Tedeschi.

That’s not the end of the story. On April 2, we organized a live webinar with Arturo Tedeschi to give you a full close-up on how top Italian designer makes the most out of webinar online courses.

And we must say, the event was splendid!

Here’s how Agnes Jóźwiak, our Marketing Director who was hosting the webinar, feels about it:

“It was such a pleasure to run this webinar together with Arturo and see him sharing the story to all our webinar attendees who connected from different parts of the globe. We ran live Q&A session at the end of the event and made sure we answered all questions that appeared. I hope those answers were helpful to all of those who are looking to start or improve their own classes.”

Ready to watch it?

Here’s the full webinar recording. Enjoy it and get inspired!